This new function is called «mindfulflyer» and was developed jointly by Miles &More and the Lufthansa Innovation Hub. It allows participants to be reminded to regularly offset their flights. In the process, the user decides in what proportions sustainable aviation fuel or certified reforestation projects of the climate protection organization myclimate will be used and can specify this via a slider. Using the Cash & Miles function, the user can also choose whether he or she wants to offset only with miles or also proportionately with euros. For their climate protection commitment, Miles & More participants receive digital awards, such as the «Climate Supporter», which distinguish them as more environmentally conscious travellers. These awards can be shared via social media channels to inspire other travellers to also offset their flights and take responsibility.
«Offsetting CO₂ from a flight should not be complicated. With the new mindfulflyer offer, our passengers can see the CO₂ emissions of their flight at a glance and can now offset them easily and quickly even via miles. We want to actively promote this,» says Christina Foerster, Member of the Executive Board Customer, IT & Corporate Responsibility at the Lufthansa Group.
All air travelers who do not participate in the Miles&More award program can, of course, calculate their air travel directly via the myclimate flight calculator and offset it through certified carbon offset projects.