On 10 March 2021 at 2:00 p.m. (the talk will also be available to stream afterwards), we will discuss the growing role of sustainability in the tourism industry with internal and external experts. Dr Bettina Kahlert, Head of Resource Efficiency at myclimate, will present the myclimate footprinting solution for emissions in the hotel industry as well as the most important emission factors and measures that can be derived from this. Leo Maissen, Chief Executive Officer Hotel Operations at the Tschuggen Hotel Group, will describe the practical measures Tschuggen Hotels has taken to reduce its ecological footprint after carrying out such a CO2 analysis. The discussion will be led by Christian Baumgartner, Professor for Sustainable Tourism at the University of Applied Sciences of the Grisons in Chur.
The discussion will be conducted in English. Anyone who is interested can simply login to the panel discussion via the ITB-Now-Portal (using the guest-access voucher code ITBNOW-CE456PUMPN44R528 in the “Redeem a Voucher” section)
From 9 to 12 March, you will also have the opportunity to meet the myclimate team at our stand and find out more about a particular kind of sustainable tourism that is jointly shaped by guests and tourism providers.
myclimate and tourism
The foundation myclimate has also been involved in tourism, mobility and climate protection for more than 15 years. To this end, myclimate has designed many solutions tailored to the needs of international and national tourism providers, such as a simplified corporate carbon footprint for hotel businesses. myclimate has been working for many years with well-known companies such as DER Touristik (formerly Kuoni), Hotelplan Suisse, the Lufthansa Group and Hostelling International. myclimate’s «Cause We Care» initiative provides Swiss tourism service providers with a practical method to further both local and the global climate protection together with their own customers. Whereas the “Shape Your Trip” education project is aimed at young travellers and promotes awareness of sustainable travel.