In time for the start of the <link unfccc.int/meetings/warsaw_nov_2013/meeting/7649.php - external-link-new-window>19th World Climate Conference in Warsaw</link>, myclimate has launched a cross-media campaign for climate protection. Using the media of print, eBoard, radio and film, attention is drawn to climate change in a way that is humorous rather than alarmist. The subject of climate change thus eludes nothing and no one, whether it’s Swiss celebrities or traditional children’s songs.
The campaign’s motto is: "Climate change affects Switzerland too." In print and on eBoards, myclimate "climate changes" the names of Swiss celebrities to draw attention to the effects of climate change. Tranquillo Barnetta becomes a threatening tornado, and Rainer Maria Salzsee (Salt Lake) is sure to excite the attention of Swiss sports fans. The text adds appear in Freespace for <link www.20minuten.ch - external-link-new-window>20 minutes.</link>
Well-known Swiss children's songs with unexpected climate-related variations can be heard on the radio. In "Heile, heile Säge," for example, the rain finally stops after 15 days. And in "Hop, hop, hop", it’s a zebra that gallops rather than a pony. These are the songs of the "Schwiizergoofe", famous from the Children’s Music Project from Swiss hit producer <link www.hitmill.ch - external-link-new-window>Hitmill</link>. The spots are being launched exclusively on Radio Zürisee.
For Christmas, myclimate carries this theme into the medium of film. Clients and friends can already enjoy an early <link www.youtube.com/watch - external-link-new-window>digital Christmas post</link>.
The campaign was designed and implemented pro bono by the agency <link kspch.ch - external-link-new-window>KSP</link>, based in Zurich.