myclimate «Cause We Care» is the programme for climate protection and sustainable tourism in Switzerland, Germany and Austria. Together, hotels, companies in the tourism industry, associations, destinations and private individuals are actively committed to climate protection. Together they create a double impact - and thus promote environmentally friendly measures thanks to the inflow of funds locally in their business.
myclimate "Cause We Care" is an initiative for sustainable tourism. It is based on the idea that guests and hosts should make a joint contribution to climate protection in the tourism and leisure sector. Originally launched in the Swiss tourism industry, the programme of the same name, including a digital platform, will also be available to tourism businesses in Germany and Austria from October 2024.
myclimate "Cause We Care" provides tourism providers and their customers with a credible, affordable and simple tool for effective climate protection. In doing so, myclimate "Cause We Care" ensures that both parties are actively involved. Companies are given the opportunity to position themselves sustainably and implement sustainable measures such as replacing heating systems or switching to solar power in their own operations - customers and guests take responsibility for their emissions and make a contribution to active climate protection.
A myclimate "Cause We Care" business offers customers the opportunity to voluntarily make a small contribution to climate protection and sustainability when purchasing a tourist service or product. This contribution is doubled by the "Cause We Care" business. The sum then flows into the earmarked myclimate "Cause We Care" fund of the partner company. The financial resources from the fund are used to support myclimate carbon offset projects. On the other hand, the partner invests in climate protection and sustainability measures on site at the company. In this way, a double effect is achieved together: Global and local.
The digital platform from myclimate "Cause We Care" supports sustainability-conscious tourism partners of all sizes and sectors (hotels, parahotels, events, mountain railways, destinations, mobility, travel providers, leisure activities) in managing their environmental and climate protection efforts and offers an intuitive tool for planning, financing and implementing sustainability measures. A key feature is the simple calculation of the carbon footprint for recording and monitoring operational emissions.
In addition, the platform offers an extensive catalogue of implementable sustainability measures tailored specifically to the needs of tourism service providers and provides personalised communication materials to help companies raise awareness of climate protection among guests and employees.
The platform is easy to implement and suitable for companies of all sizes.
By participating in myclimate "Cause We Care", you benefit from a wide range of advantages.
Concrete sustainability instrument
Cash inflow for own operating measures
Strong positioning
Vessel for innovation and product development
Attractive guest and customer loyalty tool
Services can be booked with a climate protection contribution
Access to an attractive, growing partner network
